KenQom helps top 5 IT company revamp its online newsletter

The word “Ken” is synonymous with “Knowledge” and we believe in the saying “Knowledge is Power.” KenQom Communications has emerged from a simple insight: "Communications for Results" is what the corporate world needs. The only way to create a sustainable audience of value is with quality, expert and engaging content. The only thing that holds our attention is great ‘stuff’ – content to listen, watch and read. Write to us at kenqom@gmail.com

SERVICE OFFERINGS include and are not limited to

CONTENT CREATION - SERVICES MARKETING - MEDIA RELATIONS - WEB 2.0 STRATEGY.

Annual Reports... Business Articles... Brochures...Campaigns... Case Studies... Datasheets... E-learning Content... emailers... Freelance Journalism...Newsletters... Press Releases... Reputation Management... Social Media (Blogs, FaceBook, Twitter, YouTube)... Search Engine Optimization... Speeches...Website Content.

Monday, April 8, 2013

KenQom helps top 5 IT company revamp its online newsletter

From suggesting vibrant topics relevant to its employees to building a "brand image" for itself through interactions with its leadership team, KenQom Communications helped a top-5 IT company's online newsletter "tick" as an effective Internal Communications tool.

KenQom Communications over a period of 4 months enhanced the image of the "online newsletter" as the single-most unique and powerful tool for all forms of Internal & Employee Communications.

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KUDOS!

Being an ex-journalist, Jay’s grasp of what a journalist is looking for in a story is unique and exemplary - the perfect bridge between corporates and Business Editors. Appreciate his ability to proactively build relationships and his effort to promptly respond to his points of contact.”......Tejinder Singh, Editor-in-Chief, New Europe

Jay to me is an integrated communications professional. From interesting postings on his blog to writing effective IT marketing collateral and suggesting a communication plan to handle a crisis, Jay has always brought "value" to the fore thanks to his exposure to brands like Sierra Atlantic, HSBC and IBM. Jay was instrumental in helping us address many a need of our IT client portfolio.”.....Anand Hundiwala, Brand Partner, Rediffusion Y&R

Jay has provided Property Investor Europe with editing services during 2009 and 2010, and I found his work to be competent, professional, reliable and timely. The PIE mission is to achieve clarity on continental European real estate for US and global investors. To meet our rigorous standards is quite complex and requires good skills.....Allan Saunderson, Managing Editor, Property Investor Europe

Jay has not only been instrumental in raising the profile of Spandana Micro Finance as one of the most efficient Micro Finance companies among its peers and with NGOs like Gates Foundation but also helping the company raise funds from the market as also successfully handling PR when there was lot of negativity clouding the industry and Spandana in particular..... Dr. Rajesh Kumar, AVP, Spandana Micro Finance Ltd.

MAKING A DIFFERENCE

Advertising

Great advertising d oesn't have to be big, bold and splashy. For your ad to be effective, it must have a solid

foundation, e.g., clearly defined marketing objectives = an effective creative strategy.

You want your ad written from your prospective client's point of view - not yours. You want to highlight key

benefits and keep the language simple. Inform your aud ience - avoid unnecessary hype and fluff.

Blogs

Topic or industry-specific blogs may be an effective communications tool for your company. You not only gain

access to an audience seen as lucrative and influential, but due to the popularity of search engines and cross-

linking that's commonplace with blogs, the potential for increased impression values is huge. One successful pitch

can result in dozens of pick-ups.

We can maintain a corporate-owned blog to build buzz in advance of a product introduction, a major release,

conference or trade show. This will create a direct outlet between your company and targeted clientele. The

immediacy is attractive because you avoid long advertising production cycles and can be perceived of as cutting -

edge and untouched by PR spin.

Branding Solutions

Companies today need to know how much to invest in their brand and how it will affect brand 'eq uity.' A company's

ability to manage and grow their brand ultimately determines its sustainability. The brand must also communicate

the promises and values a product and/or service will deliver.

We can help you better interpret and address these issues. We experts at brand communications. Capabilities

include creating a brand platform, corporate identity systems, logo development, naming, and graphic standards

guideline.

We will enable your company to be a market driver -- not market driven.

Consultation

We have worked both sides of the media fence. And thanks to our journalism background, we know what "news

pegs" editors and reporters are looking for. We don’t waste their time with frivolous media pitches that won’t

produce results for you. We'll help increase awareness for your products or services -- regionally, nationally, and

internationally. And since every client -- regardless of size or billing s -- is equally important to us, you won't get

lost in the shuffle, enjoying responsive "hands-on" service.

Copywriting

Need sales-generating words for the web, punchy copy for print advertising or persuasive copywriting that prompts

prospects to act? We will generate compelling word s that will drive sales and branding , promote your products and

publicize your services.

Corporate Identity Packages

We can provide you with comprehensive corporate identify packages. These may consist of logo design, CD-ROM

presentations, and more. We'll work with you in creating a package that best meets your company's needs and

objectives.

Feature Articles

Feature articles are excellent vehicles for conveying in-depth information about your company's products and/or

services. Lead times for business magazines and trade publications range from a few weeks to four months (24

hours to a few weeks for web-based publications), so stories must b e pitched well in advance. Individually

published articles can be edited and re-published in a non-competing publication and reprinted as sales/marketing

aids; you can also use these as part of direct mail campaigns and include in promotional packages.

Internal Communications

Your employees are your most valuable asset. But so much emphasis these days is placed on reaching potential

clients and investors that employees are often taken for granted. If your employees don't have a clear sense of

your company's identity or mission, they lose focus.

We help foster rewarding , productive relationships between emp loyees and management utilizing a wide variety of

marketing communications tools. Whether it's a quarterly newsletter, strategic comp any wide bulletins, or periodic

employee/department profiles, we'll develop programs and strateg ies that will keep your employees productive and

loyal.

Investor Relations

Getting ready to take your company public? We will help you build and preserve fair valuation for your stock via a

targeted investor relations p rogram. From producing quarterly and annual reports to writing and distributing news

releases to business newswires, from writing scripts to enhancing analyst coverage--we'll handle it all for you.

While every investor relations program is unique, you'll have a wid e choice of tools to help you adhere to

Regulation Fair Disclosure. We'll advise you on the timing of news announcements, schedule road shows and

investment conferences, and arrange due diligence meetings. We'll also feature your company on investor web

sites, in business, finance and investment chat rooms, and create investor web site content.

Media Interview Training

Being a spokesperson for your company does not have to be an intimidating experience. With proper preparation,

you can approach media interviews with confidence.

We can provide you with the tools needed to control the interview and the interview environment. We can help you

to deliver messages rather than simply answering questions. And we can help you to better understand how the

newsroom works.

Media Relations

Enhance your public image. Attract investors. Reach out to your customer bases. A properly constructed media

relations campaign will accomplish all of this, and more, for your company. We'll research and compile targeted

media databases, develop tailored editorial calendars, arrange interviews, and work closely with editors to make

sure your company is included in apropos roundup stories.

Newsletters

Newsletters are an excellent way for your company to foster both internal and external communications and aid in

new business and practice development. We can produce print and electronic newsletters, the latter of which can

be distributed to a targeted 'opt-in' e-mail list. Electronic newsletters are also cost-effective since they can be

delivered in multiple formats (e.g., text, PDF) and printed on an 'as needed' basis.

News Releases

News releases can be an integral part of your marketing communications program but they must have some kind

of 'news peg' to generate media interest. We'll discuss with you any topics you consider newsworthy, if the news

release merits the inclusion of a visual (photo, schematic, rendering, etc.), and which media outlets should receive

it. Some potential news release topics could include: New contracts, New products, New literature available, New services offered

Personnel announcements, Phase of an important project recently completed, Product upgrade, enhancement or version.

Product Launches

Looking to leapfrog your new product past the competition? Want to snare market share quickly? We can help you

build product awareness via an effective product launch to the media that can be targeted to reach a specific

market niche or a wider array of p otential customers. We'll help you identify the best customer segments for media

penetration and analyze how to properly position it against the competition.

Public Affairs

An effective public affairs strategy is essential for building a long-lasting foundation in a community. We help you

increase goodwill, and build recognition that you can leverage to develop strong relationships with clients and prospective clients.

Public Relations

It's estimated that the total number of commercial messages of all types seen on any day now exceeds 3,000. This

reflects not only a rise in the number of messages but in the number of organizations seeking your attention.

While advertising communicates a paid message to the masses or a specific market niche, public relations

reinforces that message by communicating to the public through a third party - the media.

Every company or institution is the subject of public relations, whether it pursues the activity or allows opinions

and perceptions to develop by default. The public forms opinions and makes decisions in the marketplace and at

the polling booth that affect business and industry. Your organization, therefore, has an opportunity and a

responsibility to effectively communicate with the many publics it serves. A public relations program is also

necessary because proper and truthful information and interpretation can bring favorable client/public acceptance

and support.

The bottom line? Our public relations philosophy is fourfold: research, planning, communications and

evaluation of the implemented program. We may, for instance, recommend creating a speakers bureau for key

executives with apropos trade groups, chambers of commerce and other service organizations. Other program

elements could include media training, editorial writing, message and story development, and event planning.

In short, we'll make your message more credible. We know how to reach your critical audiences and stakeholders

via the media, the Internet and other communications channels.

Web Site Design/Development

Whether you're a start-up venture or an established company, we will help you enhance your business online.

We'll work with you in crafting a professional web site design for your business. You'll have the functionality, look,

feel, and professionalism of a high-end corporate site -- all for a realistic price tag.

Monday, April 8, 2013

KenQom helps top 5 IT company revamp its online newsletter

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